Case Study
Discover
YogaClub
Head of Design/Creative for a subscription Yoga styling box. I handled creative strategy and the landing pages behind it. Subscription numbers are unforgiving, so every asset was made to be swapped, measured, and rebuilt.
Client
YogaClub
Industry
Health & Fitness
Year
2024
Services
Head of Design for a yoga-focused activewear subscription brand. Owned creative strategy and visual direction, led product and lifestyle photo shoots, and built and managed the Shopify storefront and conversion-focused landing pages to drive customer acquisition and subscription growth.
Section
Capturing the Essence of Innovation
The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.
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0+
assets created, including brand guidelines
0
0
weeks to complete the entire branding process.
0%
0%
increase in user recognition metrics.
0
0
logo variations explored