Case Study
Discover
USC
Design for departments across the university: the Bookstore, Housing, Transportation, the Coliseum, and the Galen Center. Marketing campaigns, digital and out-of-home advertising, motion graphics, apparel, and menus.
Client
USC
Industry
All
Year
2025
Services
Designed integrated marketing and brand communications across USC’s diverse departments, including the Bookstore, Housing, Transportation, Coliseum, and Galen Center. Led campaigns spanning digital, out-of-home, motion, apparel, and print—aligning dozens of stakeholders under a consistent visual standard while managing high-volume creative across multiple teams.
Section
Designing for Trust & Credibility
To establish credibility, we implemented clear, digestible content, high-quality product imagery, and trust signals such as testimonials and certifications. Strategic use of whitespace and a modern layout ensured that visitors could quickly absorb key information, making their decision-making process seamless. The page was designed to build confidence and encourage immediate action.
Optimizing for Conversions
Every element was fine-tuned for performance—from persuasive headlines to strategically placed CTAs. A/B testing helped refine messaging and visuals, ensuring the highest engagement. The page featured dynamic product highlights, a scrolling benefits section, and urgency-driven elements like limited-time offers and customer reviews, leading to a significant boost in conversion rates.
Section
Mobile-First, Lightning-Fast Performance
With over 70% of traffic coming from mobile users, we prioritized a mobile-first approach. The page was built with lightweight assets, optimized images, and a fast-loading framework to keep bounce rates low. Interactive elements like quick product comparisons and one-click checkout made it easier for visitors to complete their purchases, leading to higher engagement and retention rates.
Real Results in Record Time
The new landing page exceeded expectations, increasing conversions while reducing acquisition costs. ThriveWell saw immediate results, with sales jumping within the first week. Heatmap analysis showed increased interaction with key sections, while post-launch surveys confirmed that users found the page intuitive, informative, and persuasive in driving purchasing decisions.
0%
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increase in conversions within the first 30 days
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page load time across all devices
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mobile traffic optimized for seamless experiences
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lower bounce rate compared to the previous version