Case Study
Discover
ShortPar4
Campaign landing pages and Facebook ad creative for a kids' apparel subscription. I built the ad and the page as one unit, so the promise in the feed matched the promise on the landing page.
Client
ShortPar4
Industry
Golf
Year
2024
Services
Head of Design for ShortPar4, a golf apparel and gear subscription brand. Owned the visual brand and creative direction, led Meta ad creative, and built and optimized the Shopify storefront with a focus on increasing conversions and driving subscription growth.
Section
Rethinking Fitness Journeys
We crafted a user-centric app experience with an emphasis on personalization. Features like AI-driven recommendations and milestone tracking allowed users to stay engaged and motivated. Feedback loops ensured the app felt like a personal trainer in their pocket.
Designing for Seamless Interaction
By prioritizing clean design and smooth navigation, we simplified user interactions. Key features such as quick log-ins, goal tracking, and integrated fitness challenges enabled FitLife to set new standards for user engagement in the fitness app industry.
Outcome
Real Results for Real People
After launch, FitLife saw significant improvements in user retention and downloads. The sleek, user-friendly app empowered their audience, and the brand’s positioning as a leader in fitness technology became more prominent.
Continuous Growth Opportunities
With scalable design and an adaptable structure, FitLife is ready for future integrations and expansions, paving the way for new features like live coaching and wellness analytics.
0k
0k
new users in the first 3 months
0%
0%
growth in user engagement
0
0
months from kickoff to app store release
0%
0%
satisfaction rating in user surveys