Case Study

Discover
Home Chef
Landing pages, email, and paid creative across Google, Meta, and Pinterest. Ran A/B and multivariate tests. Helped scale the business to $100M ARR in under a year.
Client
Home Chef
Industry
E-Commerce
Year
2023
Services
Built landing pages, emails, and paid creative across Google, Meta, and Pinterest. Ran A/B and multivariate testing to optimize conversion and acquisition, contributing to scaling the business to $100M ARR in under a year.



Section
Streamlining the User Journey
Our redesign focused on simplifying the product discovery and checkout processes. By introducing intuitive filters, a clearer layout, and a one-click checkout feature, we reduced cart abandonment rates and boosted overall sales.



0%
0%
in conversion rates post-launch
0
0
week turnaround for new design implementation
0%
0%
boost in average order value within a month
0
0
usability tests conducted to refine the UX