Case Study
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AppSumo
Creative Director responsible for brand and performance creative strategy for a high-growth SaaS marketplace and its flagship products. Helped scale the business from $5 million to $90 million in annual revenue by turning business goals into data-driven campaigns that hit key metrics and increased conversions.
Client
AppSumo
Industry
Software
Year
2026
Services
Creative Director responsible for brand and performance creative strategy for a high-growth SaaS marketplace and its flagship products. Helped scale the business from $5 million to $90 million in annual revenue by turning business goals into data-driven campaigns that hit key metrics and increased conversions.
About Project
User Research: The Core of Strategy
We began with in-depth user research, interviewing patients and providers to understand their workflows and frustrations. Insights revealed a need for faster appointment scheduling, clearer navigation, and enhanced accessibility, laying the groundwork for a focused redesign.
Prototyping a Seamless Experience
Using a design-first approach, we created high-fidelity prototypes of BoldHealth’s key flows. Feedback sessions helped refine appointment booking, teleconsultation, and dashboard features, ensuring a smooth, user-friendly experience across devices.
About Project
Building for Scalability and Growth
The development phase focused on crafting a robust, responsive platform with scalable architecture. Modular components ensured adaptability for future updates, while rigorous testing guaranteed reliability across mobile and desktop.
Delivering Real Results and Impact
The revamped platform launched with a 15% increase in patient retention and a 20% improvement in provider satisfaction. BoldHealth now stands as a benchmark for user-centric telehealth solutions, driving engagement and trust in the industry.
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hours of research and design iterations
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patient retention improvement within three months
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satisfaction rate among healthcare providers
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integrations with major telehealth tools like EHR systems