Half Tastemaker, Half Moneymaker
I'm jeir, a Creative Director who operates like a performance marketer, equally fluent in visual taste and in the numbers.
Scaling brands to $100M+ with creative direction, high-impact design, performance creative, UX, and AI.
01 / AI Example
Run Your Business From Mars
With a year of SuperGrok Plus, Starlink Roam, and SpaceX gear up for grabs, I took the creative direction to space. I directed the key visual, an astronaut floating in front of Mars at sunset with a Starlink dish and Grokbot drifting alongside, and led the team through the hype video, landing page, and Meta and Google ads.
Results currently at $0.59 per lead with a 5+% click-through rate.
My production workflow pairs my own design work with a chain of models, each doing what it’s best at. I start in Claude to shape the concept and copy, then lock the look by combining images from ChatGPT Image 2.5 with my own hands-on design work. From there I animate in Seedance 2.0. I run Higgsfield through its MCP inside Claude, so every prompt, decision, and asset lives in one conversation and the brand stays consistent from first frame to final cut. Stills finish in Figma and video in Adobe Premiere, where everything gets its final polish before it ships.
02 / AI Example
AI Week 2026
AI Week, a recurring company event built around the AI tools in our marketplace. I set the creative direction and ran execution end-to-end, covering campaign concept and visual direction, dedicated ads and UGC video for featured tools, site and product page assets, and email.
During this campaign the AI Week ad creative hit a 14.95x return on ad spend while product ads hit a 38.9% thumbstop rate.
My production workflow pairs my own design work with a chain of models, each doing what it’s best at. I start in Claude to shape the concept and copy, then lock the look by combining images from ChatGPT Image 2.5 with my own hands-on design work. From there I animate in Seedance 2.0. I run Higgsfield through its MCP inside Claude, so every prompt, decision, and asset lives in one conversation and the brand stays consistent from first frame to final cut. Stills finish in Figma and video in Adobe Premiere, where everything gets its final polish before it ships.
03 / AI Example
AI + Automation Ad Workflow
To get more speed and control, I moved AppSumo's static ad production in-house from our agency with an AI and automation workflow. Claude in Chrome pulls the visual brand guidelines and references, then writes ad copy across angles like value propositions, hooks, comparison, problem-solution, and testimonial.
That copy lands in Google Sheets, and the Google Sheets Sync plugin pulls it into Figma to generate the ad images, where they get final touches. Statics now ship at a fraction of the agency's turnaround, saving about $4K a month.
04 / AI Examples
Various
Everything here comes from one AI workflow, paired with my own hands-on design work to lock the look. Scripts start in Grok, Claude, or ChatGPT, images come from ChatGPT Image 2.5 or Nano Banana, Seedance 2.0 handles animation, and Suno scores the music. I manage it all through Higgsfield inside Claude, then finish in Figma and Adobe Premiere.
It's behind our animated Mr. Tidy ads for TidyCal, which held a 9.3% click-through rate while scaling.