Creative Director responsible for brand and performance creative strategy for a high-growth SaaS marketplace and its flagship products. Helped scale the business from $5 million to $90 million in annual revenue by turning business goals into data-driven campaigns that hit key metrics and increased conversions.

Built landing pages, emails, and paid creative across Google, Meta, and Pinterest. Ran A/B and multivariate testing to optimize conversion and acquisition, contributing to scaling the business to $100M ARR in under a year.

Cybertruck Giveaway. I pitched this campaign from the initial idea through to execution and set its creative direction. I also led the video shoot behind the marketing, working with Noah Kagan and Codie Sanchez, with the footage running across paid ads and social.

Designed integrated marketing and brand communications across USC’s diverse departments, including the Bookstore, Housing, Transportation, Coliseum, and Galen Center. Led campaigns spanning digital, out-of-home, motion, apparel, and print—aligning dozens of stakeholders under a consistent visual standard while managing high-volume creative across multiple teams.

In-house designer for multiple artists and touring campaigns. Lead designer for The Bamboozle Music Festival and The Noise Tour, creating integrated visual campaigns across web, email, digital, out-of-home, apparel, and print.

AI Week, a recurring company event built around the AI tools in our marketplace. I set the creative direction and ran execution end-to-end, covering campaign concept and visual direction, dedicated ads and UGC video for featured tools, site and product page assets, and email.

Head of Design for a yoga-focused activewear subscription brand. Owned creative strategy and visual direction, led product and lifestyle photo shoots, and built and managed the Shopify storefront and conversion-focused landing pages to drive customer acquisition and subscription growth.

A fitness subscription box I owned and operated. I built the brand, site, and acquisition engine, and managed a small team across sourcing, fulfillment, pricing, retention, and support. You re-earn the sale every month, so the quality bar has to hold every time, and every decision costs real money when it is your own.

Head of Design for ShortPar4, a golf apparel and gear subscription brand. Owned the visual brand and creative direction, led Meta ad creative, and built and optimized the Shopify storefront with a focus on increasing conversions and driving subscription growth.

A clothing brand I founded and ran for three years. I designed the identity and the garments, wrote the technical packages that went to manufacturers, built the e-commerce site, produced the catalogs, ran ads, built the audience, and handled sales and customer service.